Many women feel that a bad hair day equals a bad day: when a woman’s hair is too fine, too frizzy, too dry, turning grey or falling out, her self-esteem is seriously affected. This deep personal relationship between hair and self-esteem is evident throughout history, philosophy and even religion. 

The portion of your body that frames your crown also plays a huge role in determining physical appearance and attractiveness. Nothing you do can change the way you look as much as changing the way to wear your hair. Not only women even men are experimenting with their hairs. One of the modern techniques of hair styling is hair straightening and curling permanently.

Permanent changes in hair shape are achieved by breaking and reforming of the chemical side bonds in your hair. In this process, the disulphide bonds in the hair are broken through a process called reduction.  In the reduction reaction, either oxygen is removed or hydrogen is added to existing bonds to break them. In the existing or untreated hair, the disulphide bond join one sulphur atom in the polypeptide chain to another sulphur atom on another polypeptide chain. Reducing agents are used to add hydrogen atom at each of this sulphur atoms in the disulfide bonds to break them. With these, bonds broken the polypeptide chains are ready to slip into a new shape. At this stage, the hair is either premed over the rod or straightened, depending upon treatment requirement. The broken disulphide bonds are then neutralized to remove hydrogen atoms using hydrogen peroxide. 

During this process of treatment selection of reducing agent plays a very important role. The reducing agent used should be effective for hair treatment as well as should be mild and not harmful. One such effective reducing agent is Kumar Organic’s Kopcolate-A. The chemical name of this Ammonium Thioglycolate. Ammonium thioglycolate is milder other chemical , which results in less damage to the hair shaft. The thiol group on the chemical, -SH, makes it a reducing agent. The chemical will give an electron to another compound that breaks, or reduces, a chemical bond. 

There are several advantages to using this chemical instead of guanidine hydroxide or sodium hydroxide. The pH of ammonium thioglycolate is lower, with a pH level at about 9 to 9.5, whereas sodium hydroxide can have a pH as high as 14. The less alkaline chemical will not damage the scalp or hair. This chemical is much less damaging to the scalp and hair than others and is also much less smelly 

As conveyed, woman’s hair is the first most noticeable part of her beauty. It’s an important part of your appearance and sets the tone for your entire look. Hence, hair treatments like hair straightening or hair preming using chemicals like Kopcolate-A is essential to change the look of the women and in turn enhance her beauty.